If you want to be successful as a direct marketer, you must commit yourself to continuing education.  The best place to start is with a strong foundation in the best practices.  Contact Beth Smith if you would like advice on how to fast forward your team's direct marketing efforts or want to find out where you can attend one of her seminars.

 Learn more

• Upcoming DMA Direct Marketing Institute (click here for more information or to register)
  
• Special offer for website visitors: save $300 on registration for the DMA Direct Marketing Institute by using this code: INST30

• January 30-Feb 1, 2012 – San Francisco DMA Direct Marketing Institute
  
• March 5-7, 2012 – New York DMA Direct Marketing Institute
• April 17-19, 2012 - Chicago DMA Direct Marketing Institute
• May 15-17, 2012 - Denver DMA Direct Marketing Institute
• June 11-13, 2012 - New York DMA Direct Marketing Institute

• Direct Marketing Certification from DMA. Beth Smith's Direct Marketing Institute seminar is a required course.

Beth's Recent Speaking Engagements (partial list):

• Direct Marketing Seminars


• December 5-7 New York DMA Seminar Center, 1120 Avenue of the Americas
• November 7-11, 2011 - Wyndham/RCI Europe and Asia, UK
• October 1-2, 2011 Direct Marketing University at DMA:2011 (back by popular demand for 3 years), Boston
• September 19-21, 2011 San Francisco DMA Direct Marketing Institute
• September 22, 2011 - Google HQ, Mountain View, CA
• August 15-17, 2011 New York DMA Seminar Center, 1120 Avenue of the Americas
• June 6-7, 2011 - Adobe HQ, San Jose, CA 
• May 16-18, 2011 - New York DMA Seminar Center, 1120 Avenue of the Americas 
• April 21, 2011 - Google HQ, Mountain View, CA 
• March 1-3, 2011 New York DMA, Direct Marketing Institute
• February 8-10, 2011 - San Francisco DMA, Direct Marketing Institute
• January 5-6, 2011 - Adobe HQ, San Jose, CA
• December 13-15, 2010 - Miami, NCDM Conference
• December 6-9, 2010 - New York DMA, Direct Marketing Institute
• November 11, 2010 - Google HQ, Mountain View, CA
• October 17-26, 2010 - China Post, Shijiazhuang, China
• October 9-10, 2010 - Direct Marketing University at DMA:2010, San Francisco
• September 27-29, 2010 - RCI/Wyndham, Parsippany NJ
• August 9-11, 2010 - New York DMA, Direct Marketing Institute
• June 27, 2010 - Google HQ, Mountain View, CA
• June 22-24, 2010 New York DMA, Direct Marketing Institute
• April 6-8, 2010 - New York DMA, Direct Marketing Institute
• December 7-9, 2009 - New York DMA, Direct Marketing Institute
• October 7-8, 2009 - Cisco, WebEx
• October 1, 2009 - Xerox Thought Leadership Workshop, Rochester, NY
• September 23-24, 2009 - Google HQ, Mountain View, CA
• August 10-12, 2009 - Boston DMA, Direct Marketing Institute

•  Direct Marketing Institute conducted for China Post
  
• Shijiazhuang, China, October 18-25, 2010

•  DMA:2010, Pre-conference Intensive: DM University
  
• Moscone Center, San Francisco, October 9-10, 2010

• The Taylor Institute for Direct Marketing, Interaction 2010, The University of Akron, Ohio - May 2010
• "Direct Marketing in Today's Multi-Channel World" keynote address
• "It Isn't Creative If It Doesn't Sell" workshop

• Rocky Mountain DMA, Pepsi Center, Denver, CO – March 2010
  
• "Creating Irresistible Offers That Melt Away Inertia and Get a Response" workshop
  
• "Direct Marketing in Today's Economy: How Successful Marketers are Integrating Multi-channel Campaigns" keynote address

 Direct Marketing Association - membership gives you discounts on direct marketing's most important industry events.  It's the only association that is dedicated to all direct marketers.

Target Marketing Magazine and Who's Mailing What archive of direct mail pieces

Marketing Sherpa - Marketing case studies and knowledge reports

Search Engine Land - Danny Sullivan's website with up-to-the minute reporting on important search news

Search Engine Watch - Tutorials on Search Engine Marketing

eMarketer - Good resource for research and analysis on digital marketing, media and trends from 3,000 sources

USPS Deliver Magazine  and USPS Direct Mail - The US Postal Service has a wealth of research, marketing and guidelines for direct mailers

 Direct Marketing Educational Foundation (for college students and educators)

 

Successful Direct Marketing Methods 8th Edition by Stone and Jacobs

Internet Marketing - An Hour a Day by Matt Bailey

Made to Stick by Chip and Dan Heath

The Loyalty Effect by Frederick Reichheld

Winning Results With Google Adwords, 2nd edition by Andrew Goodman

Steal These Ideas by Steve Cone

How to Jump Start Your Career by Bob Hemmings